Yu by definition is supposed to mean “you”, which when Micromax decided to launch a new company was intended to make devices more personal for the users. Hence the company chose to go with Cyanogen, even though they decided to procure and rebrand devices like they used to in the past.
But what is Yu intended for? Is it really a way for Micromax to change their company’s brand value and appeal to a younger and much more aware online generation, or is it just a way of seeking vendetta against Micromax’s newest enemies: New Chinese entrants like Xiaomi, OnePlus and even Gionee.
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